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Our Mission
At DealerGenius.com, we are dedicated to protecting your privacy and safeguarding
your personally identifiable information. DealerGenius.com's mission is to consistently
exceed our users' expectations in terms of the online services we provide to auto
dealerships. We strive to create an experience
that is responsive to our users' needs by using the information you entrust us with
responsibly. DealerGenius.com is committed to respecting your privacy and adhering
to the principles of applicable data protection and privacy laws.
We have provided this Privacy Statement as an explanation of the information we collect,
how we use it, and how the use of this information can benefit your experience on
our web sites and during your relationship with us. We wish to help you make informed
decisions, so please take a moment to read the sections below.
THE
WORLD OF DealerGenius.com:
In order to provide multiple access points to the online services we offer, DealerGenius.com
operates directly, or through its affiliates or service providers, many web sites,
including www.DealerGenius.com When
visiting our web sites we may ask for and collect personally identifiable information
in order to enhance your experience and provide you with relevant information.
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TYPES
OF INFORMATION WE COLLECT:
DealerGenius.com collects information about our users from our web sites so that
we can provide an experience that is responsive to our users needs. Information may
be collected as part of: (i) fulfilling information requests, (ii) purchasing services,
(iii) registering for membership, (iv) submitting a job application, or (v) responding
to communications from us (e.g., surveys, promotional offers, or reservation confirmations).
We endeavor to collect information only with your knowledge and with your permission
if necessary. The types of personally identifiable information that we collect may
include your name, home, work and e-mail addresses, telephone and fax numbers, credit
card information, date of birth, gender, and professional information such as dealership
information and job position.
DealerGenius.com may also collect non-personally identifiable information about
you, such as your use of our web sites, communication preferences, website habits,
aggregated data relative to your level of membership to promotional offers and surveys.
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PURPOSE
FOR COLLECTION, PROCESSING, AND DISCLOSURE:
Collection & Use
DealerGenius.com is fully committed to providing you with information about the
collection and use of personally identifiable information (PII) furnished by, or collected
from, visitors while using our web sites, products and services. It is our practice
not to ask you for information unless we need it or intend to use it. Some of the
primary purposes for collecting your PII are as follows:
· providing
services such as processing a transaction (e.g., membership sign-up, fulfilling a
request for information, or completing a product or service order)
· marketing
and communications with you in relation to the products and services offered by DealerGenius.com,
our strategic marketing partners, and other trusted third parties
· performing
market research via surveys to better serve your needs, improve the effectiveness
of our web sites, your dealer experience, our various types of communications, advertising
campaigns, and/or promotional activities
You will always be offered the choice not to submit your PII or to decide what communications
you want to receive from us. However, doing so may cause certain transactions to become
affected. For example, not providing a name will prevent the processing of membership
sign-up.
Processing and Disclosure
In most cases, the information you provide is added to a local or global database.
In the course of processing your information, it may be necessary to transfer your
PII to DealerGenius.com's affiliates, properties within the DealerGenius.com system
and/or third party service providers located in the United States and throughout the
world for the purposes outlined within this Privacy Statement. As a general practice,
DealerGenius.com does not sell, rent, or give physical possession of your PII to
unaffiliated third parties outside the DealerGenius.com network. Situations in which
DealerGenius.com may disclose your information to others include:
· when
we have received your consent to do so
· in
situations where sharing or disclosing your information is required in order to offer
you products or services you desire (e.g., dealer inventory services or dealer directory
services)
· when
companies or services providers that perform business activities on behalf of DealerGenius.com
require such information (e.g., credit card processing, customer support services,
market research administration or database management services)
· when
a dealership, advertiser or dealer association leaves the DealerGenius.com system
and access to your PII is necessary to facilitate business operations or meet contractual
obligations
· in
the event DealerGenius.com is merged or acquired by another company
· to
comply with legal or regulatory requirements or obligations in accordance with applicable
law or court order
· in
case of emergency such as to safeguard the life, health, or property of an individual
If information is shared as mentioned above, we seek to limit the scope of information
that is furnished to the amount necessary for the performance of the specific function.
Unless otherwise precluded by legal process, we require third parties to protect your
PII and abide by applicable privacy laws and regulations.
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CONSENT:
As part of our commitment to keep you informed, we may mail, e-mail, telephone, or
contact you by other means to notify you of new DealerGenius.com products and services,
or upcoming DealerGenius.com special offers, events, enhancements, or other relevant
information that may be of interest to you. You may also receive mailings or
other communications from carefully selected third parties. We always offer you the
option to decline any or all of these communications by following the directions included
in our e-mails or other communications, or by contacting DealerGenius.com directly.
If you are a DealerGenius.com member, you may also change your communication choices
by updating your e-mail preferences by e.mailing us at info@DealerGenius.com
We would like to keep all of our users and visitors informed and equally able to take
advantage of the benefits offered by DealerGenius.com and its strategic marketing
partners. However, if you reside outside of the United States, certain data privacy
regulations may require us to obtain your permission before we send you information
that you have not requested from us.
In some cases your permission will be implied from the nature of the service requested
or transaction undertaken. For example, DealerGenius.com may collect and use personally
identifiable information that you volunteer, or behavioral data or information collected
in the aggregate. In addition, your permission will be deemed given for communications
from us that are necessary to fulfill transactions and services that you request.
In certain circumstances, we will seek your express permission when we collect information
that is regarded under certain data privacy regulations to be sensitive in nature
(e.g., information revealing racial or ethnic origin, political opinions, or health
conditions).
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DATA
TRANSFERS ACROSS INTERNATIONAL BORDERS:
As an internet company, we endeavor to provide you with the same outstanding service
regardless of where you are located or how you access our DealerGenius.com domain
name. To achieve this goal, we have established
a network comprised of offices, data centers, trusted marketing partners, service
providers, customer contact centers, and trained associates. The nature of our business
and our operations require us to transfer your information, including personally identifiable
information (PII), to other group companies, properties, centers of operations, data
centers, or service providers that may be located in countries outside of your own. Although
the data protection and other laws of these various countries may not be as comprehensive
as those in your own country, DealerGenius.com will take appropriate steps to ensure
that your PII is protected and handled as described in this Privacy Statement.
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ACCESS
TO PERSONALLY IDENTIFIABLE INFORMATION:
To ensure that your personally identifiable information (PII) is accurate and up to
date, we encourage you to regularly review and update your information as appropriate
(e.g., in the event your home or e-mail address changes, or you wish to add an additional
method for us to communicate with you). If you are a DealerGenius.com member, you
can review and update your individual membership profile on-line or with the assistance
of a DealerGenius.com customer service representative via our info@DealerGenius.com e.mail.
Please note that in an effort to prevent the unauthorized disclosure of your PII,
you may be asked to provide proof of identity (or other authentication materials)
together with the completed access request form. Access to PII from non-DealerGenius.com
members cannot be provided by telephone.
If, upon review, you wish to deactivate your DealerGenius.com member profile, or
update your PII, we will endeavor to do so in a timely manner. Occasionally, information
that you request to be removed will be retained in certain files for a period of time
in order to properly resolve disputes or to troubleshoot problems. In addition, some
types of information may be stored indefinitely on "back up" systems or within log
files due to technical constraints, or financial or legal requirements. Therefore,
you should not always expect that all of your PII will be completely removed from
our databases in response to your request.
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SECURITY
SAFEGUARDS:
DealerGenius.com recognizes the importance of information security, and is constantly
reviewing and enhancing our technical, physical, and logical security rules and procedures. All
DealerGenius.com owned web sites and servers have security measures in place to
help protect your personally identifiable information against loss, misuse, and alteration
while under our control. Although "guaranteed security" does not exist either on or
off the Internet, we safeguard your information using both procedural and technical
safeguards, including password controls, "firewalls" and the use of up to 128-bit
encryption based on a Class 3 Digital Certificate issued by VeriSign, Inc. This
allows for the use of Secure Sockets Layer (SSL), an encryption method used to help
protect your data from interception and hacking while in transit.
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ON-LINE
TECHNOLOGIES:
DealerGenius.com may use cookies, invisible pixels, and web beacons to obtain information
about you while visiting our web sites. A cookie is a very small text file that is
sent to your browser from a web server and stored on your computer's hard drive. It
assigns the computer with a unique identifier, which in turn, becomes your identification
card whenever you return to a DealerGenius.com web site.
Cookies are designed to save you time because they help us to provide you with a customized
experience without you having to remind us of your preferences each time you return
to our web pages. DealerGenius.com cookies are not designed to damage your files,
nor can they read information from other files on your computer hard drive.
Cookies can also help us provide you with a personalized on-line experience in the
following ways:
· they
remember your user name and password for future visits so log-in is easier and faster
· they
ensure you are provided with the appropriate frames and content
· they
ensure you obtain all requested information
· they
help us deliver communications that are relevant and responsive to your interests
and location
DealerGenius.com cookies are limited to our web sites only, and are not designed
to follow you when traveling on the Internet after leaving DealerGenius.com owned
web sites. We track the usage of our web sites in order to better meet your needs
and to help make it easier for you to find information in the future. Please note
that in addition to DealerGenius.com cookies, various third parties may also place
cookies on your computer's hard drive. DealerGenius.com is not responsible for the
presence or absence of third party cookies, or for the technological capabilities
or practices employed by third parties in connection with third party cookies.
If you would prefer not to have the benefits of cookies, your Internet browser can
be adjusted to treat cookies in different ways. Depending upon the type of browser
you are using, you may be able to configure your browser so that: (i) you are prompted
to accept or reject cookies on an individual basis or (ii) you may be able to prevent
your browser from accepting any cookies at all. You should refer to the supplier or
manufacturer of your web browser for specific details about cookie security. However,
you should also understand that rejecting cookies might affect your ability to perform
certain transactions on our web sites and our ability to recognize your browser from
one visit to the next.
DealerGenius.com also uses invisible pixels, sometimes called web beacons, to count
how many people visit certain web pages. Information collected from invisible pixels
is used and reported in the aggregate and does not contain personally identifiable
information. DealerGenius.com may use this information to improve marketing programs
and content.
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LINKS
TO OTHER WEB SITES:
In order to anticipate your needs, DealerGenius.com provides links to other web
sites for your convenience and information. DealerGenius.com is not responsible
or liable for any content presented by or contained on any independent web site, including,
but not limited to, any advertising claims or marketing practices. Please note that
while DealerGenius.com will protect your information on DealerGenius.com owned
and operated web sites, we cannot control and will not be responsible for the privacy
policies of third party web sites, including web sites owned or controlled by independent
franchisees or third party owners that may use the name of a DealerGenius.com brand,
or web sites not controlled or authorized by DealerGenius.com. Third party web sites
that are accessed through links on our web sites have separate privacy and data collection
practices, and security measures. We have no responsibility or liability for the practices,
policies and security measures implemented by third parties on their web sites. We
encourage you to contact them to ask questions about their privacy practices, policies
and security measures before disclosing any personally identifiable information. We
recommend that you review the privacy statements and policies of linked web sites
to understand how those web sites collect, use and store information.
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MINORS:
DealerGenius.com does not seek to obtain nor does it wish to receive personally
identifiable information directly from minors; however, we cannot always determine
the age of persons who access and use our web sites. If a minor (as defined by applicable
law) provides us with his/her data without parental or guardian consent, we encourage
the parent or guardian to contact us to have this information removed and to unsubscribe
the minor from future DealerGenius.com marketing communications.
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CONTACT
US:
If you would like to update your information, modify your communication preferences,
or if you do not want to receive marketing communications from DealerGenius.com
in the future, you can contact us:
by e-mail:
info@dealergenius.com
If you would like to contact DealerGenius.com’s Customer Service Department, please
choose the most convenient method from the following:
by e-mail:
info@DealerGenius.com
If you have comments or questions regarding DealerGenius.com's data privacy practices
or this Privacy Statement, you may contact us by choosing the most convenient method
from the following:
by e-mail:
info@DealerGenius.com
Attention: Consumer Affairs - Privacy
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UPDATES
TO THE PRIVACY STATEMENT:
DealerGenius.com may amend this Privacy Statement from time to time in order to
meet changes in the regulatory environment, business needs, or to satisfy the needs
of our guests, properties, strategic marketing partners, and service providers. Updated
versions will be posted to our web site and date stamped so that you are always aware
of when the Privacy Statement was last updated.
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Revised: January 3rd, 2008
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